Building an Outreach Team: Roles, Tools, and Processes

Building Your Outreach Team

Scaling outreach requires people, processes, and tools.

TL;DR: Define clear roles (prospecting vs outreach vs closing). Build systems before hiring. Invest in infrastructure (accounts, proxies, tools).

Key Roles

SDR (Sales Development Rep)

Executes outreach

Qualifies leads

Books meetings

Uses tools daily

Sales Ops

Manages tools

Maintains lists

Optimizes processes

Handles technical setup

Manager

Sets strategy

Monitors metrics

Coaches team

Removes blockers

Infrastructure Per SDR

ComponentQuantityCost/month Email accounts2-3$10-30 LinkedIn account1$100 (Navigator) Outreach tool1 seat$50-100 Proxy IPs3-4$10-15 Warmup tool1$30-50

Process Documentation

Daily Activities

Time allocation

Volume targets

Quality standards

Reporting requirements

Workflows

List building process

Outreach sequences

Follow-up protocols

Meeting handoff

Team Metrics

RolePrimary KPITarget SDRMeetings booked15-20/month TeamPipeline generated$X/month ManagerTeam attainment80%+

Scaling Checklist

[ ] Processes documented

[ ] Tools selected

[ ] Infrastructure ready (proxies, accounts)

[ ] Training materials created

[ ] Reporting dashboard built

[ ] First hire identified

Infrastructure at Scale

OutreachProxy supports team scaling:

Volume discounts ($1.75/IP at 1000)

Multiple IP locations

Unlimited bandwidth

Simple management